Aims:
- To look at social media pages of other artists and analyse each page
- Make sure to reference my own ideas which I have gathered from these social media pages.
The artist which I plan on analysing include; Taylor swift, The Weeknd, Central Cee and finally The Courteeners. All of these artists have different social media profiles (Instagram and TikTok), furthermore each of these artists have different genres for example Pop, Indie Rock, Rap and finally alternative R&B.
THE WEEKND:

On this Instagram page we can see a clear representation and theme surrounding fire and passion as well as a sense of intimacy due to some of the photos showing close up images and creepy shots of the protagonist/lead singer. In terms of the way the rest of the page is set up there is a small amount of biography, a link to the music/website and they have a controlled following. We can tell that this band/artist are very much active on Instagram as they have recently uploaded stories and tend to want to keep the audience entertained. I have also noticed that they haven’t included a highlights reel which adds to the theme really nicely, its doesn’t look overly intimidating and is still producing enjoyable content.
Personally I really like the idea of keeping a consistent theme which correlates to the music. I’m also a big fan of a small Bio and advertising their content so that potential listeners and consumers of the content are able to listen, this means that they are likely to get more exposure and become a more well known household name in the music scene.
COURTEENERS:

For the Courteeners I’m noticing a theme surrounding bright colours and using it quite commonly mainly consisting of the colour purple and pink. Furthermore, they have included things such as a lengthy Biography with lots of information around their tour and new albums being released. In comparison to the weeknd they have included a highlights reel which consists of different albums and gig performances such as Heaton Park and Glastonbury. They are equally a constant Instagram user due to their story uploads and well as the multiple amount of links in their bio and the tag for their Instagram threads account which is a stem page for Instagram. This allows for them to get more publication and noticed by a wider range of people and is seen as a strong marketing technique in order to help them get recognised.
In my Social media page I plan to include some similar aspects for example a highlights reel as will as multiple links in the Bio so that listeners can access the music as well as any other published items quickly and easily.
TAYLOR SWIFT:

Like the previous artists; Taylor has kept a significant theme this includes black and white photography and more professionally studio taken photos. furthermore, the use of different Instagram features such as Highlights and biography. For her highlights they are very well organised and shows she takes pride and care in the social media side of her career. For her Biography she has kept it short informative, labelling her new album, when it will get released and then a few website and music link below.
Overall, this shows to the audience she is familiar with the use of social media and it has helped her to reach over 250 Million followers as well as make her one of the greatest artists of her generation and genre of music.
Furthermore, I would say that her Instagram page is frequently active as she has over 650 posts as well as frequent collections of photos from different concerts and gigs as well as studio and production behind the scenes.

Finally, my last artist is CentralCee, a British UK rapper who’s Instagram page shows more about his lifestyle as well as music. Personally, I really like his Instagram page due to its aesthetically pleasing feel and look. To begin his bio is very short with only one word “entrepreneur” and an emoji. then below he says “not real life” which is most likely an inside joke or references something about his life. Furthermore, his page includes videos of his music as well as different images of things he does and his overall lifestyle. He isn’t frequently active but posts every now and again to show his public image, which allows his audience to understand more about his lifestyle.
In comparison to the other Instagram pages he doesn’t include a lengthy bio, highlights reels, links to his music or pinned posts, this shows he has frequent activity but isn’t an intense user where he posts insights into his life.
KEY TAKEAWAYS:
- I have enjoyed analysing each of these different artists and their ways of publicising there content. I have noticed that each genre of musician and each artist has a different way of relaying their music or message to their audience. For example Taylor Swift’s Instagram and courteeners Instagram are very much theme coordinated where as the weeknd and CentralCee are very much aesthetically influenced to show lifestyle and music.
- Overall, for my own social media page, I plan on using the page to show the behind the scenes aspects of filming and how I put my own twist on making my chosen music video and song. I will frequently post to show my audience my productivity and progress on production.