Aims:

• Analyse different marketing strategies
• Create marketing templates and social pages.

Marketing strategies

• Social media Marketing – Social media marketing is the use of social media platforms and websites to promote a product or service. For example this includes all social media platforms such as Twitter, Instagram, Facebook, TikTok and others. A good example of good social media marketing comes from Oasis, they chose to publicises their information about an upcoming 2025 tour on all social media platforms this meant that everyone who is a fan or is following said content would have been made aware of the tour and the dates. Seeing as they are such as major band and everyone is somewhat familiar with them, it made headlines on the news but other artists wouldn’t have this sort of publicization and would therefore be more reliant on their social platforms.

• Email marketing – Email marketing is a strategy where you send potential customers marketing messaging through email. With reference to Oasis customers of Noel Gallaghers High flying birds and Liam Gallagher solo shows and tours would have been notified when Oasis released dates for their tours as fans of the solo artists would like to have been notified about the band reunion. As an extra people who had already been to previous tours of oasis int he past or more recent Noel Gallagher and Liam Gallagher tours would have been higher up in the ballot and more highly rated in priority when it came to buying tickets.

My example of an exemplar Instagram page:

In the creation of this I had to firstly find a template of an Instagram page which I could use, After that I edited the profile: added a new profile picture, biography, and then came up with my own number of posts, followers and following. Finally to finish off the profile I added new pictures which were different to the ones on their actual Instagram page, In order to find photos I pasted into the search bar “oasis tours dates”, “oasis gigs and other oasis picture” to which I was able to gather a set of photos which I could insert into the template. The finished example is above. The Oasis original Instagram page is Below:

The difference between my Instagram page and the original Instagram page is that the pictures are different and more up to date with more reference to the upcoming tours, Furthermore the original has highlight reels under the biography which mine doesn’t have, However the bio similar in the sense that its short sharp and highlights the point but doesn’t go into to much detail. One of the major differences which are very distinct is that the original Oasis is verified and my pages isn’t. This distinct difference removes any questions as to copyrighting or false advertisement.

KEY TAKEAWAYS:

• During the creation of my Social media page I came across many challenges such as layout and different photos which would be needed, however in order to overcome these challenges I had to persevere and continue to find images and research into the band/company/brand.
• In terms of marketing strategies there are many different way in which you can reach a target audience such as Social media marketing and email marketing so that you can let out the relevant content for those who would be more interested than others.