January 24

18. Editing based on feedback for changes to the front cover.

Aims:

Get feedback

Edit the front cover

Feedback:

  • Use only 2 colours on the front cover in terms of editing.
  • Make the cover line font similar for most of them
  • Make it seem more unique and not overly basic

 

Firstly, based of the feedback I knew I needed to make changes. For my first change it involved the Masthead, I decided that I was going to layout of the project. I started by getting the 2 main colours of the models outfit and use them as the colours to represent the house style of the piece, for this i made 2 large lines in a light shade of blue and placed them on the outside, followed by 2 smaller lines of black on the inside to even it out. I then adjusted the barcode and found a smaller more reasonable barcode which i put in the same spot, this gave me more room to work with and helped to make the front cover look neater. And finally I changed the colour of the link to black so that it was visible on the light blue background.

Furthermore, I adapted the Mastheads so that is was visible to buyers, I did this by adding black to the ‘L’ and the ‘E’ so that they stood out and didn’t blend in the with the background. This also looked more even as there is a better split of the colours.

Next I had to add back the cover lines for this cover line I made the writing more central and added it to the left of the model in the same place as it was in the other front cover.

For the cover line I used BERLIN SANS FB DEMI font and made it bold so it stood out this was the same for the line above the cover line.

Then, I added back one of the other cover lines under the models left arm. For this cover line I changed the font and size and the location.

On this cover line I changed to the font – Franklin Gothic medium. I also increased the size of the number so that it really stands out, also the use of an odd number reinforces that uniqueness and the idea of it standing out compared to other magazines which would use the conventional and easier on the eye even numbers.

Next, I added the 3rd cover line, This is placed below the previous one and covers both the lines which is different to the previous ones which have only covered the outside blue line. this cover line also shows more unique attributes in terms of underlined words and CAPS, more specifically on the ‘HIS‘.

In my opinion, I felt as though I needed to really target this idea of positive masculinity and men’s fashion in the magazine industry which happens to be why the main target comes with the underlined and CAPS of ‘HIS’. On this cover line I have used the same font as the one on top right left of the page (under the models right arm). Font: BERLIN SANS FB DEMI. This cover line includes the main aim of the cover and then a smaller debrief of writing to give a little bit of extra info on the cover line and what the buyer should expect with the purchase.

This is the same for my last cover line, I have added a smaller debrief under the cover to help the buyer. Overall between the four cover lines I have used an even split of cover which have a small debrief below and cover lines which don’t.

This cover line has the same font; it also has an imperative at the beginning of the sentence telling the reader to ‘do it his way…’ this will make them feel quite self centred and willing to follow in the footsteps of someone who has become successful and achieved what they wanted in life.

This is how the final product came out after hours of adaption, feedback and effort and I would say that there is evidence of a clear house style, and an understanding for the viewer/buyer to fully grasp what they are buying and knowing if what they have is a good buy or not.


Posted January 24, 2024 by kempel in category Component 1 - Foundation Portfolio

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